swot analysis for information technology industry

Stronger brand name of competitors like IBM and CompaqStrong relationship of competitors with retailers Strategy Increase in demand for one stop shoppingCustomers' increasing knowledge about what they want in computersInternet as a marketing tool No partnerships or strong relationships with computer retailers Selling products directly to customersKeeping costs below that of competitorsHigher responsiveness to customer demands

In order to help you think about what to include in your SWOT analysis, we've included an example of Dell's one, which was carried out in the '90s. Make sure you prioritise the lists, and keep them up to date, so you know what is most important to you in each section. What obstacles does your organisation face?Are your rivals doing more than you? If so, what?Are you keeping up with modern technology? Or, has a new technology or product been introduced to make your product/service obsolete?Do any of these seriously threaten your business? Is the perception of your business positive? What could be improved?What do those in your market say are your weaknesses?What makes you lose sales? What do you do better than other companies?What do those in your market say are your strengths?What factors mean you sell your product/service?What is your USP? Here are some example questions to get you started for each section: You then would usually draw a four square SWOT analysis template, similar to the image above. This will help to bring your team together and ensure you all work in harmony to drive the business forward.

It's also worth getting people in different parts of the company to carry out separate SWOTs as you can then compare them afterwards to draw a more complete picture of your organisation. Make sure that you're realistic, and be specific with each point you add. In order for the analysis to work, you need to think about what you can add to each of the different four sections. This analysis should be run annually, approximately, in order to ensure you stay ahead of the competition, while start-ups and new businesses should integrate SWOT into the core planning process to ensure opportunities are maximised, and the scope for mistakes is reduced. Because a SWOT analysis takes everything into account, including your current market position, it's a very effective tool in any business's arsenal.

Swot analysis for information technology industry